We like maps. They
visually tell a story and often are easier
and faster to comprehend than words. What type of personal story does LinkedIn Maps help us to understand?
First, LinkedIn Maps answers the question, “What does my
LinkedIn network look like?” LinkedIn’s Chief Scientist explains in a video at
the LinkedIn Labs site that each cluster and color represents a “different
group within your professional world.”
It is up to you, however, to figure out what these colorful clumps mean. So, you have to invest some energy into
deciphering your own map.
Second, LinkedIn Maps helps you see where you’ve invested
personal time and energy linking with folks.
Is your biggest clump centered upon a particular time in your
career? Does it display a large number
of connections that are associated to your hobbies or volunteer work? You may be surprised by what you see.
Third, LinkedIn Maps may help you see where there are
gaps. For example, if you’re looking to
make a career move into a different type of organization or career field, it
would be beneficial to create a number of links in that area. Let's say you’re working in
strategic communications in a large corporation, but your heart is pulling you
toward applying your skills elsewhere, such as a nonprofit. How strong is your network among nonprofit
organizations? How many connections do
you have for the “cause” you seek to support?
How strong are your links to other strategic communicators?
Fourth, LinkedIn Maps is very, very playful. The colors are bright, so you get sucked in
immediately. Colleagues’ names pop up
that you’ve not thought about in years.
Some of your associates have become the hubs of a discrete universe,
perhaps to your surprise. Set aside time
to explore your map, both for the fun of it and for its professional benefits. It's like GEOINT for your career.
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