Rebranding Web Moxie - It's all about the trust

Brand. Branding. Noun. Verb.   

If only it were that simple.

Recently, Ideen, LLC assisted Web Moxie (formerly Web Diva) rebrand its services through the company’s most visible medium: its website. By working closely with the client in a partnership that established trust and the free exchange of ideas, we were able to help the Web Moxie create a brand identity that was unique, refreshing, and memorable.

Rebranding requires more than just changing a logo or company name: it takes a conscious analysis of the product or services being offered and the kind of clientele that the business wants to reach.  Branding is all about the promise that a company makes and fulfills.  Branding is about trust.

When the owner of Web Moxie came to Ideen, she had already made a big first step in the rebranding process by changing the name of her company. With the help of Ideen, she developed a one-page brand summary that clearly stated each of her brand elements, a process that, while challenging, produced an end result that appeared simple and intuitive.

Next, Ideen helped revise existing text and craft new content to better reflect Web Moxie’s updated brand identity and bring life to the project. Ideen did not work directly on the graphic design of the website, but we made sure that the new look-and-feel was consistent with the client’s rebranding strategy.

And the new tag line – “Where art meets function” – succinctly captured Web Moxie’s sweet spot.  Web Moxie is masterful at providing back-end web design functions, while also capturing the graphic spirit of a client’s company.  This is Web Moxie’s promise to its clients.

By this step in the rebranding process, the partnership between Ideen and Web Moxie was steeped in trust. Working closely with the client through each step in the rebranding process, Ideen was able to support and make suggestions for the owner of Web Moxie without forcing any ideas on her. This kind of trust is crucial in every Ideen partnership, since the whole reason for rebranding is to create a visual and verbal representation of a company consistent with the client’s vision, not our own.

The process of developing Web Moxie’s new brand was not arduous or dull work for the client – creating a new brand can and should be exciting for any business. All it takes is asking the right questions to get the kind of answers that will open up worlds of possibilities for new brand ideas, making rebranding as much a process of self-discovery as a calculated business decision. We hope that by giving you this insight into our process, you will find that Ideen has the tools and expertise to guide any company through a unique and successful branding process. 

Contact us for a free consultation.