Ideen’s Inaugural Blog
What better way to kick of the New Year than to start Ideen’s blog. We will use this space to highlight marketing techniques, spotlight outstanding nonprofits, discuss marketing theory, and otherwise, kick around marketing ideas. Let’s get started!
This week, we want to give a shout out to small and growing nonprofit – Uplifting Athletes (http://www.upliftingathletes.org/). This nonprofit focuses on a unique combination of college football and rare diseases, bringing a fresh perspective to the nonprofit world. Scott Shirley, the Director and driving force behind the organization, has turned personal tragedy into public service, conceiving the nonprofit idea following the death of his father while Scott was a student athlete at Penn State. Starting with the football program at Penn State, Uplifting Athletes now works with five college football programs to raise money for and awareness of rare diseases. Research on rare diseases typically is underfunded, offering little hope for those inflicted. Uplifting Athletes is stepping up to this challenge in a big way.
Be sure to check out their website, support an event, and make your first charitable contribution of 2010! And while you’re at it, visit the free resources for nonprofits listed at Ideen’s website.
Check back here next week for a look at the “4Ps” of marketing and whether or not their obituary was premature…
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